True single origin coffee meant for the real coffee snob trying to experience the most pure flavorful coffee you can find.
For Sgt. Baker Coffee, a GI-themed brand celebrated for its exotic world coffee boasting the freshest flavors. My role encompassed every aspect of design, ensuring a cohesive and captivating visual identity.
From the logo to the packaging shape and concept, I crafted a distinctive brand experience. The logo embodies the brand's military theme while reflecting its adventurous spirit and commitment to quality. The packaging shape, designed to command attention on shelves, preserves coffee bean freshness while offering consumer convenience.
Conceptually, the design seamlessly merges the brand's army-themed persona with the exotic nature of its world coffee offerings. Visual elements and storytelling components evoke adventure and discovery, inviting consumers to explore rich flavors.
In this parking garage signage package, I've focused on enhancing the user experience of parking facilities through effective wayfinding and clear level designation.
By employing intuitive signage, color coding, and easily understandable symbols, users can navigate parking structures with confidence, saving time and reducing frustration. Each level is designated with a distinct color scheme, aiding in quick identification and memorization.
Through thoughtful consideration of user needs and efficient design solutions, my project aims to streamline the parking experience, ultimately contributing to a more pleasant and efficient urban environment.
Food & Drink Packaging Design
Consumer Package Goods (CPG)
Golden Plate is a Middle Eastern & Mediterranean food brand from Karabetian Inc.
This new label reaches out to Middle Eastern food's more western consumers. Inviting them with a familiar look and feel of high-end international food, all the while cementing the authenticity of these imported products.
Catalog & Brochure Design
Chrome Industries is one of the best bicycle bags and messenger bag manufacturers in the world. They have top quality design and materials. They even package all their bags with a lifetime warranty.
My intention is to reapply their very urban and artistic branding throughout a brochure. Using bold colors and large font with crisp and sleek aesthetic, I showcase these excellent bags in the way they should be represented. Bold, strong, and durable products.
Book Design, Page Layout Design
Odour of Chrysanthemums by D.H. Lawrence
A Short story set in a single evening a woman tries to hunt down her husband when he doesn't show up for dinner. Only to result in such unfortunate events.
The colors and design chosen for this layout is to represent the anxiety of Elizabeth Bates and intensity of her story in trying to find her husband Walter. This layout was designed as a magazine spread.
Restaurant - Menu & Branding Design
Karabao Tapas Bar is a hot spot for filipino cuisine and tapas. Small plates featuring authentic food from the Philippines. You can try many dishes from the Philippines in one night. Along with a great collection of island desserts. Karabao is the national animal of the Philippines.
This restaurant branding includes business card, menu and advertising. Brought together to form a colorful style to represent the authenticity of the food and the food's culture of origin. A clean white menu with bold Karabao silhouette, reinforces the menu design's theme.
Photography Studio Brochure and Branding Package.
Winchester Station Studios is a hypothetical high-speed photography firm also offering studio-space, equipment rentals, and services. Based in the UK this is a studio photographer's dream come true.
Aliso Viejo - The Heights
Corporate work plaza; I worked with a team of engineers and architects to help bring their concept to life. I helped design the mapping system as well as lighting methods for these signs.
Branding and Brochure Materials
Damascus of Bulacan, Philippines. Aiding children and families in need with clothing, food, shelter, especially education and Catholic Spirituality. Save the Children and Donate what you can.
Restaurant Menu & Branding
El Chapo's Hideout. If El Chapo had a restaurant, it may look something like this. A lot of food you can definitely sink your teeth into. Authentic Mexican cuisine.
Packaging and Branding
Qi Juice is a natural ripe juice, cold pressed from fresh fruits. Pucker up for the semi sweet and sour flavor that color your lips with real non-artificial fruit juice.
This packaging design influences the customer to try its natural ripe flavor, by utilizing an open and clean design aesthetic.
Monument Signage & Wayfinding
The new state of the art business center Santa Monica Gateway parking garage monument signage concepts. Using the clean aesthetic and angular effects of the architecture to provide an inviting atmosphere for our tenants and guests alike.